Enhancing User Experience for KA – Kosher Australia

Disclaimer: I do not know if any of these suggestions are currently being considered or implemented.

Communication Challenges

The primary method of interaction between consumers and the Kosher Authority (KA) is currently through Facebook, which is a suboptimal platform for structured information dissemination. As part of numerous subscribed groups, it becomes challenging to track ongoing conversations. Following a specific thread is nearly impossible due to:

  • Facebook’s constantly changing rules and interfaces
  • Overwhelming number of irrelevant follow-up comments
  • Difficulty in receiving timely notifications

Moderation and Response Process

The current question moderation process raises several concerns:

  • Questions are held pending approval
  • Approval often occurs only when an answer is available
  • Unclear timelines for post moderation
  • Uncertainty about posts that may remain perpetually in the moderation queue

Key questions include:

  • What is the average time a post remains in moderation?
  • Are there posts that never progress beyond the initial moderation stage?

Informal Communication Practices

Unofficial communication channels have emerged, including:

  • Sending direct WhatsApp messages to knowledgeable KA members
  • Circulating screenshot answers as proof of information

While expedient, these methods have significant drawbacks:

  • Answers are not shared with the broader KA community
  • Information becomes fragmented and less accessible

Product Verification Challenges

The current bar code scanning process suffers from multiple limitations:

  • Frequent scanning difficulties
  • Lack of comprehensive follow-up communication
  • Absence of clear status updates, such as:
    • Item approval status
    • Certification details
    • Investigation progress
    • Kosher determination

Users are left uncertain about a product’s kosher status, requiring additional independent research.

App Functionality Improvements

Several technical and user experience improvements could enhance the app:

Search Functionality

  • Current limitations in handling spelling variations
  • Example: Different results for “Kosher Liquorice” versus “Kosher Licorice”

User Preferences

Introduce filtering options like:

  • Certified Products Only
  • Chalav Yisrael Only
  • Pareve Only
  • Gluten-Free Only
  • something else?

Visual Communication

  • Implement colour-coding beyond current usage
  • Use colors as quick visual indicators
  • Maintain text descriptions alongside color schemes

Establishment Listing Concerns

  • Food establishment listings lack regular updates
  • No systematic process for removing outdated entries
  • Manual updates rely on individual memory

Cultural and Halachic Considerations

For food establishments with Bishul Yisrael:

  • Explicitly note variations in acceptability for Sephardim
  • Highlight where establishments do not meet Sephardic halachic standards
  • Provide clear, transparent information about halachic variations

Suggested Approach

Access and Communication Platform Specifications

Platform Access Methods

The platform will be accessible through two primary channels:

Digital Application

  • Available on iOS and Android platforms
  • Comprehensive, up-to-date database
  • Accessible to nearly all community members

Hardcopy Documentation

  • Downloadable PDF version
  • Synchronized with app database in real-time
  • Special large-font version available for visually impaired users
  • Printable at any print shop
  • Can be requested directly from KA for a nominal fee

Accessibility Considerations

With minimal exceptions for community members whose religious authorities prohibit smartphone use, digital application access is considered standard practice.

Communication Protocols

Exclusive Communication Channel

  • All interactions and inquiries must occur through the dedicated application
  • KA staff can efficiently route and assign questions to appropriate team members

Artificial Intelligence Chatbot Functionality

Intelligent Question Processing

The AI chatbot will be designed with sophisticated routing capabilities:

  • Preliminary screening of user queries
  • Checking existing database for pre-existing answers
  • Reviewing communication forum for similar previous discussions

Visual Recognition and Product Identification

Advanced features include:

  • Image recognition capabilities
  • Character recognition for product identification
  • Integration with Coles and Woolworths product APIs
  • Systematic product code retrieval methods
    • Manual input
    • Barcode scanning
    • Packaging information extraction

Chatbot Constraints and Safeguards

  • Strictly limited to platform-specific database
  • Programmed to prevent information fabrication
  • Designed for accurate, reliable responses

Subscription and Notification Systems

Real-Time Notifications

Users can subscribe to:

  • Product removal announcements
  • New product certifications
  • Forum-based official responses
  • Newly approved product listings

Instructional Content

Comprehensive video library covering:

  • Vegetable preparation techniques
  • Teruma and Maaser procedures for Israeli goods
  • Other detailed halachic guidance over time as needed

Performance and Monitoring

With centralised communication through the new platform, KA can:

  • Monitor response times
  • Track staff productivity
  • Identify and address potential operational bottlenecks
  • Implement data-driven improvements

Technical Integrity

  • Guaranteed database synchronisation
  • Consistent information across all access points
  • Robust security and privacy protocols