Why the sudden fuss about “it’s kosher”?

I noticed the following issued by the Rabbinic Council of Victoria

It has recently been brought to the attention of The Rabbinical Council of Victoria (RCV) that claims made by the local business ‘It’s Kosher’ on its website that its hechsher is endorsed by the Chief Rabbanut of Israel are both false and misleading.

The Rabbanut has clarified that no such endorsement has been issued, and while it did approve one specific product some four years ago, this does not constitute an endorsement of the “It’s Kosher” hechsher.

The Rabbanut further clarified that it has a policy not to approve any products under the supervision of this Hechsher.

“Leaving aside the concerns expressed to the RCV relating to the Halachic standards adopted by the said business,” RCV President Rabbi Meir Shlomo Kluwgant said, “this misleading statement about the Israeli Rabbanut is deeply concerning to the RCV. If it is the case that the false statement was made to mislead and deceive the public by claiming that its Hechsher is supported by the Israeli Rabbinate, this would call into question the integrity of those running the ‘It’s Kosher’ business”.

Anyone who visits the “it’s kosher” website knows that it is chock full of controversial attempts to convince the public into respecting the rulings of its halachic authority. We are told that this authority was “compelled” to undertake his work by Rabbi Rudzki ז’ל for the benefit of us all.

Perhaps we can hear a little but about the separation? of finances and kashrus in his organisation. Does the supervising Rabbi/authority receive a wage which varies with the number of hechsherim/products for which he gives the nod? Where are the books? Are they open for all to see? Is there a lay board with no financial interest? Who are the financial beneficiaries of this business? Did R’ Rudzki also run his own supervision business this way?

This gives new meaning to the term השגחה פרטית.

There is more to be said about this business. Did its halachic authority seek (unwittingly?) to give a financial boost to Jews who have a half treyf shop which is also open on shabbos when simple yashrus would have dictated that this is a basic unfair advantage over Jews who try to provide a similar product which is kosher and only kosher and is not profiting from Trayf on Shabbos. Is this the meaning of “Yosher”?

Remember, the website for that authority claims in the FAQ that there are no Divine Laws, only Divine Principles.

PS. There is no halachic difference that I can understand between writing God, Gd and G-d. I am not sure why people persist on doing that (eg on their kashrus business website)? Enlighten me.