A business opportunity or just plain madness?

Consider this site which attempts to kasher Facebook. What next, Google for Menner and Google for Yentes with results filtered according to gender and shpitz?

I can understand separate toilets, but this?

Will they be scanning for homosexuals within each group and having new signs directing hell to the left and heaven to the right?

Will they be scanning for pedophiles and lecherous types within each group?

Will they be checking for signs of Shabbos non observance or Kashrus malfeasance?

I can’t get my head around these people. How will they deal with family who are of the opposite gender, let alone permitted relationships such as Mummy, Daddy, Booba, Zayda etc